RtA (Road to Awe) was launched with the purpose of creating a movement. A movement of like-minded individuals who share a belief that clothing should be used as a form of expression. RtA was born under the pretense that clothing should be effortless and chic. The RtA girl is confident and the clothing she wears simply enhances her thoughts. RtA is a state of mind and while the clothing evolves, her ideas are never deterred.